Coaching

Rewrite Your Story:
One Rep, One Step, One Stronger Day at a Time

For many years, my coaching business was called "Fit 2 Play"—because I worked with athletes at the highest level of sport. Today, I believe there's no more worthy goal than playing strong in the game of life.

We train for that. Intentionally. Sustainably. On your terms.

Not sure where to start? Try my AI coach — it’s free and available 24/7/365.

Jeff and Thomas Dooley

Let’s Press Pause On The Noise.

The plans. The rules. The pressure to do more.

And get clear on what actually matters.

Strength that serves you.
Movement that fits you.
A physical practice you can sustain—day after day, year after year.

Life changes.
So should your practice.

We don’t chase streaks.
We build rhythm.

The best approach is the one that holds up—even when life changes.

The Practice

In Six Weeks, You'll:

  • Build strength you can see and feel—without breaking down

  • Establish sustainable rhythms of training, recovery, and regeneration

  • Learn to adjust as life changes—so you keep progressing

  • Create the foundation for living stronger, longer in the second half of life

What to Expect:

Not overnight. But over time, consistently, sustainably, and in a way that lasts:

  • More strength, less strain

  • More energy, fewer crashes

  • Better sleep and recovery

  • Joints that feel better, not worse

  • Improved mobility and balance

  • A steady rhythm you can maintain

  • Deeper trust in your body

  • A practice you can live in for the next decade and beyond

What's Included:

  • Weekly 1:1 Coaching Sessions

  • Real-time adjustments based on how your body responds

  • Coaching through obstacles, wins, energy shifts, and progress

  • Quick calls in between our scheduled calls if you're stuck

Your Personalized Physical Practice

  • Custom training plan designed around your life, body, and capacity

  • Weekly plan adjustments based on real-world feedback

  • The right dose of intensity, volume, and frequency—no rigid programming

Complete Support System

  • Direct messaging access between sessions

  • Progress tracking and accountability

  • Clear path forward after six weeks

Who It's For:

  • You're over 50 and ready to move beyond generic workouts

  • You've outgrown the stop-start cycle and want sustainable results

  • You're done chasing "more effort" and want the right approach

  • You want coaching that adapts with you—and keeps you moving forward

Why It's Different:

Most programs chase short-term results. The Practice rewires how you train, recover, and live. You don't just finish stronger—you leave with a sustainable practice for life.

I cap this at 12 clients—so I can coach you, not fill my calendar.

Investment: $2,250

How The Practice Actually Works

Progress doesn’t come from pushing harder. It comes from building something that fits your life.

Awareness— Start Where You Are

We look at what’s actually going on in your body, your training history, your current capacity, and your season of life. Before we chase progress, we get clear on your real starting point.

Practice — Finding Your Right Dose

Once the foundation is solid, we turn your movement into a sustainable practice. You get a personalized plan with the right dose of intensity, volume, and frequency—plus weekly adjustments based on real-world feedback.

Integration — Make It Work in Real Life

This is where it becomes yours. We adjust based on feedback, build rhythm, and turn training into something you can return to consistently—even when life gets full.

This is the bridge between "I know what to do" and "I finally do it."

  • "I want to be the guy who is hiking at 70, snowboarding at 75 and surfing at 80... Jeff has made a material impact on my quality of life."

    - David

  • "What I love about Jeff is that in working with him, he’s helped me still feel like an athlete, and realize I don’t have to beat my body to the ground in order to be 'good' or 'enough.'"

    - Sara

  • "Jeff gives you the perfect balance and right dose every time. I'm stronger, healthier, and happier with Jeff in my life. He's made a significant difference in how I move, think, eat, and live."

    - Andy R.

  • "Jeff has a different perspective that changed the way I trained, fueled my body and recovered."

    Brian McBride / Former National Team / Professional Soccer Player

 FAQs

  • Absolutely! You have questions, and I'll have a few for you. By the end of our call, you'll know whether this is a fit. Fill out this form to get started.

  • We'll get clarity on your goals during our initial call. Once we understand your starting point, we'll make a plan that's sustainable and fits into your life. There's no predetermined template—our work is completely customized.

  • Yes! We'll discuss your health history and past injuries during our initial call. Clients are often referred to me because of past issues, and clinicians I've worked with have confidence I can find the right dose for you, regardless of your condition.

    To be clear, I do not diagnose. If you have concerns, please talk to your healthcare provider—I'm happy to talk to them as well.

  • Just the right amount. We'll have our scheduled calls, but if something comes up in between, I'm here for you. You'll feel well supported without being overwhelmed.

  • Our calls are where real transformation happens through coaching, strategy, and support. This isn't traditional personal training—it's a smarter approach designed for maximum impact with minimal wasted effort. You get guidance, accountability, and adjustments without someone just counting your reps.

  • Absolutely! Strength training may not be what you think it is. We're building your body's strength and stamina, but this is not about lifting bone-crushing amounts of weight.

    By easing into this practice, consistency becomes a byproduct. We'll talk before you join so you'll feel confident about the approach.

  • Yes. If you start with the Strong Start and want to continue into the full 90-Day Reset, we'll credit your Strong Start investment, and you'll only pay the difference.

  • Life happens. We'll work with you. For monthly programs, you can cancel with 10 days' notice. For the 90-Day Reset, we'll discuss your situation and find a solution.

We’ll talk about where you are, where you want to go, and how we can get you there—so you can live stronger, longer in the second half of life.

Ready for a stronger second half?